According to recent announcements, luxury fashion brand, Gucci has secured partnership with Esports gaming platform, FACEIT for grassroots esports campaign.
“I do believe that in 2021, it’s not enough for a company to simply recognise an opportunity, something like gaming for example,” stated Co-Founder of Esports Organization FACEIT, Michele Attisani
“Every major brand needs to create more equitable way for players to become professional in esports.”
FACEIT is a Esports gaming platform visited by roughly 13 million gamers each month in gaming tournaments of games mostly like DOTA, Rocket League and LoL.
Not only Gucci but other apparel brands like Nike, Adidas, Armani, Louis Vuitton are changing the way we look at partnerships in the esports industry
I am Pratham Basava, founder of Lokkythegamer.
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