The number of companies from diverse fields that are trying to be the part of esports industry have been increasing day by day, hence changing the way how society looks at esports in general, and changing the way of partnerships and sponsorships.
EU Masters known for their League of Legends team has announced their partnership with the global e-commerce giant, Amazon, Comcast xfinity etc.
Out of the 16 LoL teams winning European team will be securing a prize pool of €150,000 and will be crowned as winner Riot Games Summer 2021 League of Legends championship on 19th September.
“We are thrilled to welcome Amazon to EU Masters, the home of high level competition between the European Regional Leagues that shine the spotlight on the rising stars across the region. We couldn’t be more excited for a global brand like amazon to be our very first Naming Partner for our European conpetition” stated the Senior Manager of Riot Games, Zeynep Gencaga.
The perception and importance of the esports industry have changed dramatically if compared for what it was a decade ago.
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