The Colorado based footwear company Crocs has recently teamed up with Gen.G esports organization, and will help host a international Minecraft competition from regions like Canada, US, Europe, Korea, China, Europe.
“The ‘Build Your Life in Color’ competition is another example of how Crocs continues to innovative creating authentic relationships3with brand fans and consumers on the digital stage. Just like the world of Minecraft is inspired by creativity and self-expression, and we’re excited to collaborate with Gen.G on a program that brings Crocs together with the gaming community.” stated CMO of Crocs, Heidi Cooley announcing the partnership.
“Working with a brand like Crocs, who routinely makes saves in the fashion and music world, has been a blast. We really challenged ourselves to come up with something cool that celebrates the amazing creativity of the global Minecraft community.” said Gina Chung Lee, Chief Marketing Officer, Gen.G . Participating players in the ” Build your Life” contest will be given a plot of land where they can build any colourful structures they feel like. The contest is a 3 day event which has already begun from 6th July.
There are different sets of prizes assigned for creators in every region for example 1st Prize for creator situated in US and Canada is a Xbox series X, a custom Jibbitz shoe charm from Crocs and 5 pairs of colourful Crocs.