Roblox gas decided to partner with Sony Music Entertainment which will offer new opportunities for Music artists working at Sony for creating new music for the Roblox community.
The Global Head of Music and Vice President of Roblox stated: “Sony Music has been a fantastic partner and I am pleased to deepen and lengthen our relationship. They truly understand the massive opportunity that the metaverse presents for their artists and we are committed to helping them unlock new creative and commercial opportunities on Roblox. We are just scratching the surface of what Roblox can deliver to the music industry and to music fans around the world.”
Roblox got a great response after Lil Nas performed his new song holiday last year infront of staggering 36 million users on Roblox platform.
“Sony Music artists have been at the forefront of engaging the millions of Music fans in Roblox’s massive user community with forward looking initiatives like Lil Nas X’s industry- first virtual performance on the platform, and Zara Larsson’s recent listening party event. With this new agreement, we look forward to expanding successful partnership with Roblox team to further unlock commercial opportunities at the intersection of music and gaming. Immersive online environments represent a meaningful opportunity for reaching a growing number of fans who want to use virtual communities to enjoy shared music experiences.” stated President of Global Digital Business and US sales at Sony Music Entertainment.