The famous Brazilian streamer Alexandre “Gaules” Borba Chiqueta partners with NBA, and plans to broadcast games on his Twitch channel.
For those who do not know Alexandre is a former CS:GO player, streamer, youtube content creator and philanthropist. He is supposed to begin streaming on channel and stated: ” We discovered in a recent research that basketball is my viewers’ second most watched sport, for this reason we have teamed up with Budweiser and NBA to offer the public more new content. It will be a new experience for me and the Tribe, but we will learn together about this new universe.” He also say that this partnerships hopefully be long and lasting.
He explained that the one of the main reasons why he decided to partner up with NBA was his huge audience base according to latest research.
The Brazilian streamer also has a huge audience on the Youtube Platform with his subscriber count hitting more that 600,000. Its still not clear that whether the streamer bought the rights or whether is it going to be the watch party model.
Viewers will have a chance to watch the latest NBA Playoffs this week on his twitch channel.
Back in 2008, Gaul left sports to work with Samsung and was responsible to get some of the many partnerships for the company which after a couple of years later when he decided to quit his job and return to Esports hence creating the Brazilian Games Team.