Pratham Basava NRG Esports, a North American Esports organization has announced partnership with the insurance company The General.
As per the deal, the NRG’s Rocket League team will be renamed ‘The General NRG’. The team and staff are outfitted in branded jerseys for all future competitive and non-competitive events.
This partnership will also see NRG’s ‘The Grid’ broadcast now be presented by the insurance firm “The General”.
Ina release, the President of NRG Esports, Brett Lautenbach commented – “We’re thrilled to bring The General into the world of esports and NRG. Coming in as the entitlement partner of our historic Rocket League team is such a natural fit for The General. We’re excited that they will be a part of our journey towards another World Championship title.”
The General NRG, and the team will be participating in the Rocket League Championship Series Season X North America Major, which is set to commence on May 22nd. The Fans will be able to see The General NRG, and the team’s in new jerseys.
Part-owner of the NRG and Basketball Legend, Shaquille O’Neal, commented – “The explosion of the esports industry has been really exciting, and it’s just getting started. Both The General and NRG connect with similar audiences, so a partnership here is a natural fit. I can’t wait to watch it come to life.”
Chief Revenue Officer for The General, Elicia Azali commented: “The General is thrilled to partner with NRG and is excited to support the team as it looks to secure more hardware for its already robust trophy case. We’re incredibly thankful that Shaquille recognized the clear alignment between the two brands and was instrumental in bringing us all together for this partnership.”
As per the release, the agreement is a part of both NRG Esports and The General efforts to ‘drive significant growth relative to the industry’. In addition, both entities will collaborate to produce unspecified fan-focused activations in the future.
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