Online bookmaker Betway partners with the Brazilian Esports Organiazation MIBR by joining hands with its Female Counter-Strike: Global Offensive (CS:GO) team.
This deal between Betway and MIBR Female CS:GO team, will enable both the organization to collaborate on a range of activations.
As per the release, this is the first time Betway, has partnered with the female esports team. This partnership comes after Betway and MIBR renewed their existing deal for a fourth consecutive year.
Head of Esports at Betway, Adam Savinson commented – “Building on our existing four-year partnership with IGC’s MIBR team, we are very happy to be able to bring in more of their talented roster into the Betway family.”
MIBR signed its female CS:GO roster back in January, with the team managing to win the first split of the 2021 Grrrls League, winning over $6,000 (£4,353) in prize money. Betway is the third partner this team. The online tournament platform Gamers Club and Brazilian branch of multinational electronics company LG are the other partners.
Director at MIBR, Yuri ‘Fly’ Uchiyama commented – “The women’s Counter-Strike scene is growing more and more and we are very proud to be able to extend this partnership with Betway to support the promotion of this community.”
It is good to see that female esports players are starting to get the recognition they deserve. Multiple organizations acquiring rosters across a range of titles. This deal between Betway and MIBR will act as catalyst for partnerships of similar nature to emerge in the future.