Samsung selected as the Official Computer Memory Hardware Devices Partner of CLG
Samsung Electronics America partners with CLG, the esports organization owned by Madison Square Garden Company, as the official computer memory hardware devices partner for all teams under the banner of CLG.
CLG, is a top-tier North American esports organization. The partnership includes an editorial-style digital content series and premier brand integration throughout CLG’s team and player digital channels across Twitch, Twitter and Instagram.
In addition to this, Samsung will also become the presenting partner of CLG’s amateur tournament initiative, now under the heading of the Samsung Open Tournament Series. This series will feature amateur esports tournaments broadcast on the CLG Twitch channel, and will kick off with an open League of Legends tournament on April 24. Fans will be able to vote on future games to be featured in the series.
As per the deal, Samsung will provide its computer memory hardware products to be used in the CLG Performance Center.
CLG is one of several esports organizations which have ramped up their activity in the amateur/grassroots esports space. These programs provide new products around which brands can activate, and allow organizations to position themselves more within a broader gaming community rather than simply representing a game at the professional level.
Dan Fleeter, COO, CLG commented “CLG has seen such a positive response to the Amateur Events that we’ve created over the last year and we can’t wait to expand on this venture with Samsung. We believe there is a huge opportunity to engage with more Amateur esports players and Samsung is the perfect partner to help grow this platform exponentially as they understand like us the importance of every millisecond.”
VP of Integrated Marketing, Home Entertainment, Samsung Electronics America, Grace Dolan commented “Samsung is proud to be chosen as CLG’s partner, bringing together the world leader in advanced memory technology with one of the largest esports organizations in the world means that amateur esports players can enjoy some of the advantages the pros enjoy, in an arena where speed and performance are paramount.”
Samsung will have its NVMe computer memory hardware products used throughout the CLG Performance Center, which provide faster data access than traditional SSD hard drives.
Director of esports Franchise Development and Outreach, CLG, Stephanie Harvey said “When I took on this role at CLG, one of my primary goals was to create more inclusivity around the gaming community. CLG and I have always believed there was an excellent opportunity to lift up the amateur esports scene in ways that would make us all stronger. Samsung aligns with our beliefs perfectly and the Samsung Open Tournament Series is just the start of great programs we can build together.”
