Taiwanese PC accessories brand Cooler Master announced the four organizations from four different countries that will be part of its “LATAM Crew”.
PC company Cooler Master from Taiwan, has announced its partnership with the Latin American Teams. The Teams partnered with Cooler Master are: All Knights, CASLA Esports, Kaizen, and Polaris.
Cooler Master has partnered with these four teams to build the LATAM Crew, to help grow the esports ecosystem in the region. The financials and contract details of the partnership are not yet disclosed.
In a release, Cooler Master said that the partnerships are part of its global marketing plan which is also being implemented in the region, “in which the brand is involved to promote professional development within the world of esports.”
The team All Knights is well known for its League of Legends team. This organization completes in the US as well as in Latin America.
CASLA Esports is the esports division of football team Athletic Club San Lorenzo de Argentina and is one of the partners of Cooler Master in FIFA and League of Legends.
Kaizen is a Colombian organization with teams in VALORANT, Counter-Strike: Global Offensive and Free Fire.
Polaris is Peruvian team of the Cooler Master LATAM Crew. This organization is the current champion of Gamity LATAM Champions with its VALORANT team, and champion of Wonder League Champions with its women’s League of Legends team.
Latin America is still a territory that needs proper development to continue achieving excellence in esports. It’s good to see that the Cooler Master wants to help these teams to achieve a new status in the region.