Gfinity expands partnership with Advertising Technology Platform Venatus
Gfinity, UK-based Esports Tournament organiser has extended its partnership with Venatus Media, a Advertising Technology Platform to continue its monetisation efforts.
With this new agreement, Venatus will support Gfinity Digital Media (GDM) web platforms and extend its efforts to all of GDM’s gaming websites. Venatus will support GDM through advertising space and connecting publishers and brands with the gamers and Esports enthusiasts.
Recently, Gfinity has launched a number of new websites under the GDM banner. These companies can purchase ad space for, including Magic the Gathering news outlet MTG Rocks which, according to the release, has attracted over 200,000 monthly users since launching in February.
This partnership has begun in May 2020. Then Gfinity ramped up its advertising efforts across the board. Apart from Venatus, the company also partnered Bidstack, an in-game advertising company to connect publishers and brands with video game fans.
John Clarke, Gfinity’s CEO, commented – “We are delighted to announce the expansion of our relationship with Venatus to drive engagement across some of our fast-growing websites. GDM continues to deliver against our key strategic pillar of ‘what we own,’ collaborating with some of the most innovative names in the digital gaming space, sharing expertise and technology to cross-sell to an ever-growing community of gamers.”
Rob Gay, Chief Executive of Venatus commented – “We’re excited to expand our global relationship with Gfinity as the sole monetisation partner across their growing portfolio of gaming sites. Since launching our partnership in March 2020, Venatus has delivered direct and programmatic campaigns for some of the world’s biggest brands.
“The Gfinity brand is a huge asset to Venatus as a trusted brand within the esports space, offering high performance across various creative formats. We look forward to continuing our partnership, bringing new clients to these gaming and esports channels.”
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