New Belgium Brewing Company’s IPA brand Voodoo Ranger will be the official beer partner for Dignitas.
American Esports Orgnization, Dignitas, the esports vertical of New Meta Entertainment. has announced that Voodoo Ranger, the IPA family of the New Belgium Brewing company, is now the Official Beer Partner of the organization.
This partnership will see both organizations to collaborate on new content. This includes Twitch-streamed ‘Voodoo Ranger Community Game Nights’, in which the Dignitas athletes and content creators ‘square-off in battles of bragging rights and brews’.
Dignitas will host and highlight the original content focused on the global gaming and esports community. It is also announced that future in-person activations ‘offering opportunities for tasting, sampling and celebrating’ for fans and athletes.
Voodoo Ranger’s Community Manager, Patrick Morgan commented: “Our partnership with Dignitas is an amazing chance to support a team and community that loves beer and all things gaming and esports but includes the community support and initiatives that we as a brewery also hold extremely close to our hearts. Cheers!”
Vice President of Partnerships at Dignitas, John Spiher, commented “Aligning with a brand that values bringing people together as highly as we do makes Voodoo Ranger a natural fit. Community is the lifeblood of esports and gaming, and we’re proud to partner with a brand dedicated to uplifting and celebrating the lives and moments we all share together.”