FNATICS to appoint SPORTFIVE to search New Main Sponsor

London based Esports Organization Fnatic has selected Sports and Entertainment Agency SPORTFIVE to assist in its search for a New Main Front-of-Jersey Sponsor.


Fnatic has joined forces with Singaporean Organization Team SMG in November 2020. Team SMG has appointed SPORTFIVE as its commercial sales representative. With this Fnatic has become the latest organization to recruit the services of SPORTFIVE.

Chief Operating Officer at Fnatic, Glen Calvert, commented : ”Fnatic is excited to collaborate with SPORTFIVE and further scale our activity in the esports ecosystem by having them represent our most sought-after global asset. After a successful multi-year partnership with OnePlus we’re making available the coveted front of jersey position on all our teams, an asset only available for Global Main partners.

“Fnatic has an unrivalled legacy and brand position in esports, and finding a partner we can trust to best reflect the value we can provide to brands is important to us, and SPORTFIVE has great experience with a proven track record in this industry. We look forward to the innovative work we’ll do in shaping esports and brand partnerships together.”

Senior Vice President of Sales at SPORTFIVE, Lee Goldwater commented: “Fnatic are one of the most forward-thinking and progressive rights-holders in the world, and we are proud to have the opportunity to take their Front-of-Jersey main partnership to market.

“The Fnatic audience is incredibly engaged, and the chance for a business to connect in innovative ways with this passionate set of fans, through the power of the Fnatic brand platform, offers a uniquely valuable marketing opportunity.”

Earlier SPORTFIVE has worked with Fnatic to secure a multi-year deal with electronics giant Hisense alongside a deal with payment provider Klarna.