The Global Measurement and Data Analytics Company Nielsen is planning to shut down its SuperData Gaming Division, with an apparent admission that original hopes that the department didn’t work out as planned.
Nielsen had acquired the research firm formerly known as SuperData Research in later part of 2018 to enhance its offerings from its pre-existing Nielsen Gaming and Nielsen Esports products. SuperData says it has client base, that could have included everything from leagues to teams and other entities with a monthly spending of more than 160 million video game players worldwide.
Nielsen is now focusing on gaming services, which will be added as an additional feature for Nielsen Sports, which is the Gaming and Esports Product. Nielsen has started informing its clients and staff that it will now be closing the department and the company has confirmed same this in a statement.
Nielsen spokesperson said “We have decided to wind down SuperData business operations. Our focus going forward will be to deliver games-related services and insights as added features and capabilities to core Nielsen Sports products and services.”
It is not clear about the number of people employed in the SuperData division and how many will be retained with Nielsen moving forward. The company has not specified reason for shuttering the division.
As per the industry experts mentioned that the gaming data space is crowded and the esports industry hasn’t scaled quite as much as expected in part because of effects from the coronavirus pandemic.