The Madrid, Spain based MAD Lions has inked multi-year partnership with GLS Spain of 2021 and 2022 League of Legends seasons.
MAD Lions, the OverActive Media’s Spanish esports band has announced its partnership with the GLS Spain (General Logistics Systems Spain, S.A.) an international parcel service provider.
With this partnership, the GLS Spain has become the official logistics partner of MAD Lions’ League of Legends teams for its 2021 and 2022 seasons.
According to the release, GLS Spain becomes the first logistics company to partner with a Spanish esports organisation. OverActive Media confirmed to that the partnership will apply to Mad Lions’ LEC and Academy team.
Luis Doncel, General Manager Iberia at GLS, commented: “We are pleased to announce this partnership, that we believe will allow us to build ties with an outstanding Spanish team and its avid fanbase.
“Through this collaboration, we have the opportunity to engage a highly dynamic community and to support a leading and innovative industry.”
Apart of GLS Spain there are many other companies are joining MAD Lions’ as partners. The list includes Sportswear firm Kappa, Peripherals firm Razer and Audio Brand EPOS.
Jorge Schnura, Co-Founder and President of the MAD Lions, added: “Our common goal is to grant our fans authentic experiences that bring them closer to our players. With the support of a partner like GLS, we will be able to better serve our gaming community and significantly help our newest partner gain more visibility for their brand.”
MAD Lions are currently competing in the 2021 LEC Spring Split Playoffs after finishing third in the regular season. Meanwhile, MAD Lions Madrid, the team’s academy roster, placed 7th in the SuperLiga 2021 Spring Season.