Koch Media Parent Company of Deep Silver is teaming with Starbreeze
Payday fans, Congratulations and Rejoice!!!
Starbreeze has recently announced its new Publishing deal with Koch Media – the parent company of Deep Silver and itself a division of Embracer Group, formerly known as THQ Nordic, for Payday 3, with a release window set for 2023. Though the third game in the series was confirmed last year, the last known bit of news about progress was back in October of last year concerning the title being in the “design phase.”
After a rough couple of years that saw Payday Studio Starbreeze facing bankruptcy and its chief financial officer charged and convicted of insider trading, the company has finally found a publisher Koch Media for the long-awaited Payday 3.
“We are excited to announce this exclusive long-term Payday 3 co-publishing deal with Koch Media, who shares our passion for the Payday franchise and the Games as a service model. In addition to securing the continued development, this deal secures global publishing of Payday 3 and the marketing efforts through the entire game life cycle. We now have a strong foundation for a successful launch of Payday 3”, said Tobias Sjögren, Acting CEO of Starbreeze, in the company’s press statement.
The deal goes beyond the initial release of Payday 3 to include up to 18 months of Games-as-a-Service support, similar to what Starbreeze has done (and continues to do) with Payday 2. Although a blowup with fans in 2015 over the addition of micro transactions (which were eventually dropped), it’s a formula that’s worked well. Payday 2 was released in 2013 and over the past 30 days had an average concurrent player count in excess of 25,000.
“We are delighted to welcome Starbreeze as a new partner for our global publishing business,” Koch Media CEO Klemens Kundratitz said. “Payday 3 is shaping up to be an incredible game.”
Alas, there is still much work to be done: Payday 3 won’t be out until 2023.