The most popular CSGO Skin Trading Platform CS.MONEY has renewed and expanded its partnership with the Esport Tournament Organizer BLAST for the consecutive third year.
The expanded deal will provide CS.MONEY access to additional branded content opportunities along-with variety of giveaways to viewers of BLAST Premier’s Counter Strike: Global Offensive (CS:GO) tournaments.
The companies will collaborate on content for BLAST Premier, as well as in-game and broadcast activations. According to a release, the event in London will use the partnership to highlight the role of in-game fashion and customization
The 2020 BLAST Premier season will award $4.25 million (£3.27 million) in total, with spring and fall finals events each awarding $500,000 (£384,782.50) to the winning team alone, and the season-ending Global Final awarding $1 million (£769,565.00) to the ultimate champions.
Chief Marketing Officer of CS.MONEY Artsiom Rabtsau, said in a release: “I’m glad to announce our continuation of our partnership agreements with the BLAST team. This year will be more attractive and engaging for all fans of esports and especially the continually growing CS:GO audience. We aim to deliver a new way of interacting with the world of skins. Do not miss the show!”
Leo Matlock, Vice President at BLAST, commented: “To have secured BLAST’s second global circuit partnership is testament to the new BLAST Premier concept, our commercial proposition and our brand partnership team who worked closely with CS.MONEY to renew and expand our 2019 partnership. We have developed interactive content and activations together that fans will be able to enjoy and we are excited to showcase the rest of our content concepts during BLAST Premier’s upcoming inaugural events in London.”
Leo Matlock, added on the renewal in a release: “CS.MONEY have become such a staple part of the BLAST Premier circuit over the last few years – this partnership has been such a natural fit with the community’s passion for Counter-Strike and skins going hand-in-hand and the success of this partnership is testament to that. We’re delighted to be extending this journey into a third year and continuing to deliver moments and content that resonate with fans and players while adding value to our broadcasts.”